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Finland’s Oddlygood acquires UK dairy alternative brand Rude Health

A selection of Oddlygood and Rude Health dairy alternative products | Photo credit: Oddlygood

The Helsinki-based business said the deal provides it with a stronger foothold in the ‘notoriously competitive’ UK dairy alternative market

Helsinki-based dairy alternative group Oddlygood has acquired UK plant-based food and beverage brand Rude Health in a bid to broaden its reach in the European plant-based market. 

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