Project Café Europe 2026 is World Coffee Portal’s market-leading report covering 50 distinct branded coffee shop markets. It shows the total market grew 3.9% to reach 57,783 outlets over the last 12 months as economic pressures challenge established business models
While most major national markets achieved outlet growth, many operators are under sustained pressure from higher operational costs and lower consumer spending. In this competitive landscape, boutique coffee chains are challenging established business models with menu diversification, regional expansion and cultural cross-pollination, particularly influenced by Asian trends
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