Jessica Serrano brings extensive fast-casual marketing experience, having held senior roles at US QSR giants Taco Bell and Burger King
US bakery-café chain Einstein Bros. Bagels has appointed former Taco Bell and Burger King executive Jessica Serrano as its new Chief Marketing Officer.
Serrano will oversee brand, digital, culinary innovation and guest experience strategy for the 700-store chain, which is part of JAB Holding Company-backed fast-casual group, Panera Brands.
“Jessica is an exceptional marketing leader with a proven track record of driving relevance and repeat visits while keeping the guest at the centre of every decision. We’re thrilled to welcome her to the team and excited about the energy and expertise she brings to help continue our growth,” said Jessica DePetro, CEO, Einstein Bros. Bagels.
Serrano began her career with Kraft Foods Group, now part of Kraft Heinz, before being appointed Brand Marketing Manager at Taco Bell in May 2014 and Senior Director for Marketing Strategy for fast-food giant Burger King in February 2021. She most recently served as Chief Marketing Officer for New York-based fast-casual restaurant chain Dig Inn, where she is credited with leading a transformative brand turnaround and spearheading the launch of the brand’s first-ever sandwich range.
Einstein Bros. Bagels is part of Panera Brands’ offshoot, Bagel Brands, which also includes over 200 Bruegger’s, Noah’s and Manhattan Bagels stores. Panera Brands also comprises the Panera Bread and Caribou Coffee chains.
