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Dunkin’ the standout performer for Inspire Brands in 2024

The US coffee giant achieved the highest year-on-year sales growth of Inspire Brands’ six QSR chains last year after doubling down on marketing and value promotions

27 May 2025

2 min read

Left to right: Ben Affleck, Tom Brady and Matt Damon appear in a Dunkin’ media campaign | Photo credit: Dunkin’

The US coffee giant achieved the highest year-on-year sales growth of Inspire Brands’ six QSR chains last year after doubling down on marketing and value promotions

Dunkin’ was a key performer for US restaurant group Inspire Brands in 2024 after value-led promotions and high-profile marketing campaigns yielded strong sales in its home market.