The 1,600-store coffee chain sold americanos and lattes for just ₩500 ($0.36) and ₩1,000 ($0.73) for the last month, with parent company TheBorn Korea subsidising franchisees to make up revenue shortfalls
South Korean coffee chain Paik’s Coffee has reported a significant sales rebound after parent company TheBorn Korea implemented substantial beverage discounts in May 2025.
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