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Will JDE Peet’s count the cost of 2025 price rises?

Well-above-inflation price rises leave the Netherlands-based coffee giant with less room for manoeuvre in 2026

Jacobs packaged coffee products on a supermarket shelf in Minsk, Belarus | Photo credit: Tricky Shark/Shutterstock

Well-above-inflation price rises leave the Netherlands-based coffee giant with less room for manoeuvre in 2026 – here’s what’s on the table

Take a walk down your local supermarket aisle, and you’ll quickly notice the rising cost of your favourite retail packaged coffee brand.

Nescafé, Kenco, Lavazza, and even supermarket own-brands all raised prices over the last year to offset green coffee inflation.

But pick up a jar of Jacobs or Douwe Egberts, and the price might be a little more eye-watering than most.

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