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Denmark’s Lagkagehuset appoints Morten Vedel as Chief Marketing Officer

The former 7-Eleven executive is the bakery café chain’s third senior hire this year following the appointments of CEO Joachim Knudsen and Chief Financial Officer Kennet Wienecke in January

Lagkagehuset operates 109 stores in Denmark, as well as 26 and five sites in the UK and US under the Ole & Steen brand | Photo credit: Lagkagehuset

The former 7-Eleven executive is the bakery café chain’s third senior hire this year following the appointments of CEO Joachim Knudsen and Chief Financial Officer Kennet Wienecke in January

Danish premium bakery-café chain Lagkagehuset, which trades as Ole & Steen in the UK and US, has appointed former 7-Eleven Marketing Director Morten Vedel as its new Chief Marketing Officer.

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