Could $1bn franchise deal be a game-changer for Costa Coffee in India?

Merger between two of Yum Brands’ largest franchise groups could deliver significant benefits for Costa Coffee in India, including greater economies of scale, new brand synergies and local expertise in a branded coffee shop market that is increasingly dominated by domestic operators

Gurugram-based franchise group Devyani International Ltd (DIL) has unlocked major new growth possibilities for Costa Coffee following an agreed merger with fellow Indian QSR group, Sapphire Foods.