Costa Coffee goes with the flow to launch new matcha range

The imminent introduction of three matcha beverages across all Costa Coffee outlets in the UK and Ireland will be welcome news for its many loyal customers – but the UK’s largest coffee chain is a little late off the starting blocks in a market already awash with the on-trend beverage

Call it peer pressure or a brewing business opportunity, Costa Coffee is making its first major push into the hugely popular matcha category.