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Colombia’s Juan Valdez sharpens focus on key European market

The Bogotá-based coffee farm group is seeking greater brand affinity in a priority market as it approaches 675 stores across 19 countries globally

Photo: Juan Valdez

The Bogotá-based coffee farm group is seeking greater brand affinity in a priority market as it approaches 675 stores across 19 countries globally

Colombian coffee group Juan Valdez is making a strategic investment in Europe to build deeper integration in one of its priority international markets.

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