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Colombia’s Juan Valdez makes Brazil debut with São Paulo store

The Bogotá-based coffee group is seeking to open 300 stores in South America’s largest market over the next seven years via sub-franchising

Juan Valdez at the Ribeirão Mall in Ribeirão Preto, São Paulo | Photo credit: Juan Valdez

The Bogotá-based coffee group is seeking to open 300 stores in South America’s largest economy over the next seven years via sub-franchising

Colombia’s Juan Valdez has taken a significant step in its international expansion strategy after launching in Brazil, the largest coffee-producing and second-largest coffee-consuming country by volume in the world. 

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