Coca-Cola ‘standing back and reflecting’ on ‘super attractive’ coffee category

The US beverage giant’s CEO, James Quincey, said Costa Coffee has not had the multiplier effect it envisioned when it acquired the chain for $4.9bn in 2019, but acknowledged the strong growth potential of the coffee category

James Quincey has said that Coca-Cola Company is “standing back” and “reflecting on where we should go next in coffee” amid reports it is seeking to offload its Costa Coffee business.