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China’s Mixue Group finds fortune with fast-growing Lucky Cup

The ultra-affordable coffee chain is gaining ground on Chinese market leaders, Luckin Coffee and Cotti Coffee, while pursuing international growth

A Lucky Cup store in Bangkok, Thailand | Photo: Lucky Cup/Facebook

The ultra-affordable coffee chain is gaining ground on Chinese market leaders, Luckin Coffee and Cotti Coffee, while pursuing international growth

Rapid outlet growth and menu expansion were the name of the game for Chinese coffee chain Lucky Cup last year, with its strong 2025 performance a key highlight in a mixed year for parent company, Mixue Group.

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