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Chagee eyes international growth amid intense competition in China

The premium tea chain has ramped up expansion in Southeast Asia, entered two new markets and built a pipeline of stores in the US as part of a greater international focus to offset flagging domestic sales

Photo credit: P.L

The premium tea chain has ramped up expansion in Southeast Asia, entered two new markets and built a pipeline of stores in the US as part of a greater international focus to offset flagging domestic sales

Shanghai-based Chagee has highlighted international expansion as a key part of its short-term growth after intense competition in China led to lower third-quarter sales and profits.  

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