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Canada’s patriotic marketing movement gives a shot in the arm for Tim Hortons

As Canadian consumers rally around homegrown brands following Trump’s trade tariffs and controversial remarks on sovereignty, Tim Hortons sees an opportunity to reinvigorate flagging growth in its largest market

Tim Hortons’ headquarters in Toronto, Canada | Photo credit: Restaurant Brands International

As Canadian consumers rally around homegrown brands following Trump’s trade tariffs and controversial remarks on sovereignty, Tim Hortons sees an opportunity to reinvigorate flagging growth in its largest market

An escalating trade war with the US may be worrying Canadian economists, but the country’s largest coffee chain appears to have gained an unexpected boost as consumers rally around homegrown brands.

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