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Brian Niccol begins tenure as Starbucks CEO with pledge to improve customer experience

The former Chipotle executive is seeking to return the coffee chain to its core coffee offering, particularly in the US, where baristas have reported being overwhelmed by expansive menus and customers have faced longer wait times

2 min read
Brian Niccol (left) is seeking to revitalise Starbucks’ US business | Photo credits: Starbucks and Bovia & Co. Photography

The former Chipotle executive is seeking to return the coffee chain to its core coffee offering, particularly in the US, where baristas have reported being overwhelmed by expansive menus and customers have faced longer wait times

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