Matthew Amigh joins the veteran-owned US coffee chain after successfully leading the turnaround and sale of two California-based food businesses within the last decade
Utah-based Black Rifle Coffee Company has appointed former Raybern Foods and Bulletproof executive Matthew Amigh as its new Chief Financial Officer, effective 7 July 2025, as it devises a return to annual revenue growth.
Amigh joins the veteran-owned coffee chain and retailer from pet food manufacturer Ethos Pet Nutrition and brings more than 25 years of financial and operational leadership to the role, including experience in fundraising, negotiating debt facility deals and company exit strategies.
Having worked for prominent US fast-moving consumer goods companies Kraft Heinz and Del Monte Foods earlier in his career, the former U.S. Army Reserve and National Guard Officer led turnaround strategies at Californian businesses Raybern Foods and Bulletproof 360, which resulted in successful sales.
At Bulletproof, which manufactures functional packaged coffee, supplements and nutrition bars, Amigh served as Chief Financial Officer and CEO and overturned a $20m loss in 2019 to profitability within 12 months. He also oversaw a $13m Series-D fund fundraise and $25m debt facility agreement, before selling the business to Australian private firm, AC3.
“Matt brings a rare combination of financial discipline, operational depth, and mission-driven leadership to Black Rifle Coffee. He has helped build and scale high-performance consumer businesses, and his experience will be instrumental as we sharpen execution, improve returns, and deliver on our long-term vision,” said Chris Mondzelewski, CEO, Black Rifle Coffee.
Amigh succeeds Stephen Kadenacy as Chief Financial Officer.
Founded in 2014, Black Rifle Coffee is seeking a return to revenue growth and profitability in 2025 after posting a $7.6m net loss and 4% year-on-year sales decline last year. The business signed a long-term sales and distribution partnership with coffee and soft beverages group Keurig Dr Pepper (KDP) in September 2024 to boost its retail and direct-to-consumer channels.
