Alshaya Group expands licensed Starbucks business with Georgia launch

The move forms part of the Kuwait-based franchise giant’s concerted push into Eurasia, the Caucasus and Southern Europe

Starbucks at Axis Towers in Tbilisi, Georgia | Photo: Alshaya Group

The move forms part of the Kuwait-based franchise giant’s concerted push into Eurasia, the Caucasus and Southern Europe

Franchise giant Alshaya Group has taken another step forward in scaling its licensed Starbucks business beyond the Middle East with a launch in Georgia.

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