The fast-growing US drive-thru chain will be featured on Dude Perfect’s digital channels, which have over 90 million subscribers and followers, and has agreed to launch a customised beverage in collaboration with the popular digital content creators next year
US drive-thru coffee chain 7 Brew is seeking to strengthen its appeal among younger audiences and sports fans by collaborating with popular YouTube channel, Dude Perfect.
Founded in 2009 by five college friends – Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones – Dude Perfect is one of the largest sports entertainment accounts on YouTube, with more than 61.5 million subscribers.
The group, popular among teenagers and young adults for its elaborate trick shots and sporting challenges, also has nearly 19 million followers on TikTok and a further 13 million on Instagram.
As part of the partnership, Arkansas-based 7 Brew will be featured in upcoming Dude Perfect digital content, including the group’s multi-sport competition Squad Games.
7 Brew will also launch a co-branded beverage next summer and open an on-the-go coffee bar inside Dude Perfect’s Dallas headquarters, which will begin construction in the fourth quarter.
“At 7 Brew, we believe every drink is an opportunity to connect and spread kindness and joy. Partnering with Dude Perfect brings that spirit into their storytelling universe while connecting with fans and people in new and memorable ways. We are thrilled to collaborate with Dude Perfect and bring our beverage experience to their viewers and teams,” said Nick Chavez, Chief Marketing Officer, 7 Brew.
Texas-based Dude Perfect has a strong track record of delivering returns on investment for its collaboration partners. An October 2020 TikTok campaign with US fast-food chain Chipotle generated 11 million views, while a series of YouTube videos released during lockdown for Dr Pepper culminated in over 44 million views.
“We couldn’t be more excited to partner with 7 Brew. Their incredible growth story and mission to cultivate kindness align perfectly with what Dude Perfect is all about – building community, having fun and making a positive impact,” added Chad Coleman, Chief Brand Officer, Dude Perfect.
Founded in 2017, Arkansas-based 7 Brew is one of the fastest-growing branded coffee chains in the US with 485 outlets across 34 US states. The Blackstone-backed operator offers a range of customisable coffee and infused energy beverages, which it promotes as having over 20,000 unique combinations.
