$4.9bn Costa Coffee investment “not where we wanted it to be”, says Coca-Cola CEO

The US beverages giant could consider new growth opportunities for its coffee business after failing to reach targets across RTD, self-serve and at-home since acquiring Costa in January 2019

28 July 2025

2 min read

A Costa Coffee store in Great Portland Street, London, UK | Photo credit: Costa Coffee

The US beverages giant could consider new growth opportunities for its coffee business after failing to reach targets across RTD, self-serve and at-home since acquiring Costa in January 2019

Coca-Cola Company CEO James Quincey has said the global beverage giant is “reflecting” on Costa Coffee after conceding that its investment “is not where we wanted it to be”.