Issue 30: Gen Z x Coffee

Gen Z is the most scrutinised generation in history, but does the coffee industry truly understand them? Find out how to cut through in 5THWAVE Issue 30

INSIDE ISSUE 30

A Quantum Leap For Coffee Shops
The functional and flavoured beverage revolution is here. But is your coffee business ready? Our report reveals what’s coming next

The Debrief: Project Café UK 2026
The latest World Coffee Portal data, analysis and forecasts for the UK’s £6.8bn branded coffee shop market + infographic

What’s on at The London Coffee Festival 2026
An exclusive look at this year's industry days programme, including changing consumer tastes, the impact of AI, the rise of regenerative agriculture + more

Why More US Coffee Shops Are Headed South
Pete Lawler explores why southern states are the next frontier of growth for coffee chains in the US – but who is winning the race?

“Climate Volatility is No Longer a Distant Threat”
Meet the team behind Kelachandra Coffee, a pioneer of sustainable, high-grade coffee production in India that has big global ambitions

+ the latest news, interviews, industry insight, global coffee market intelligence and more...