Skip to content
Login Subscribe
Interview — Spain — East Crema Coffee

“We want to be an international brand with a local soul” – East Crema Coffee Founder and CEO, Alberto Valverde

Spanish specialty coffee group East Crema Coffee celebrated the fifth anniversary in October 2025. Here, Founder and CEO, Alberto Valverde, discusses how appreciation for specialty coffee in Spain has bloomed since 2020, as well as East Crema’s approach to sustainability, store design and growth

5 min read
An East Crema store in Madrid | Photo credit: East Crema Coffee

Unlock Allegra intelligence for just £1

£1 for 4 weeks
Then £29 per month. Cancel anytime.
What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Subscribe for just £1

Already have an account? Sign In

Join 650,000+ coffee professionals worldwide.

Related

Latest