“The future of coffee is being written now” – an interview with Marco Feliziani, CEO, Simonelli Group

When Marco Feliziani was appointed CEO of Simonelli Group in 2023, he lifted the torch for one of the world’s most renowned coffee machine groups, but also for the next chapter in his own family history. In this exclusive World Coffee Portal interview, Feliziani discusses his passion for design, engineering and innovation, and how Simonelli Group is preparing to serve the next generation of coffee professionals

Marco Feliziani was just ten years old when he attended his first Host Milano event with his father, who was then Sales Director at Simonelli Group. It was an auspicious introduction to the coffee and hospitality industry that would shape the Simonelli Group CEO’s life and career.

“My father brought me to discover new clients and meet customers. I was always learning and being witness to the company’s culture and values,” recalls Feliziani, who has led the world-renowned coffee equipment group since April 2023.

Today, he is carrying the torch for the nearly century-old company that, like coffee businesses worldwide, is navigating rapid developments in technology, global trade, and consumer preferences.

Simonelli Group was founded by Orlando Simonelli in 1936, a time when espresso was just beginning to culturally and technologically define Italian coffee. The global coffee industry has undergone immeasurable development since then, but Simonelli’s core mission still resonates today with remarkable clarity.