“​Grind has always been about evolution” – Grind CEO David Abrahamovitch

As boutique hospitality group Grind sets its sights on the US market and further growth for its direct-to-consumer business, World Coffee Portal speaks with founder and CEO David Abrahamovitch about the brand’s ongoing evolution, teaming up with Soho House and staying true to its London roots

Since 2010 Grind has grown from a coffee shop into specialty coffee roaster, cocktail bar and restaurant – how would you characterise the business’s identity today?

On the back of our pink coffee tins, we describe ourselves as ‘a coffee company, born in London’. As simple as that is, that’s where we began, and I think that still very much captures who we are today.