27 January 2027 | 2pm to 3pm GMT | Online
A roundtable discussion exploring the motivations and behaviours shaping value-driven purchasing in coffee and coffee shops. As consumers increasingly look to align their spending with their personal values, the conversation will examine what really influences an ethical purchase – and how coffee businesses can demonstrate their values in ways that feel genuine, relevant and meaningful.
What to expect from the conversation
- What drives an ethical purchase? Exploring the values, motivations and behaviours influencing consumer choices in coffee and coffee shops
- Values that translate into action: Looking at how businesses can embed ethical and sustainable thinking across the customer experience, rather than treating it as an add-on
- Communicating with credibility: Discussing how brands can talk about sustainability and responsible business initiatives without falling into greenwashing or empty claims
- From intention to loyalty: Considering whether shared values can build stronger consumer relationships – and what businesses need to do to turn good intentions into meaningful action
Guest panellists and tickets to be announced soon.
Speaking & Sponsorship Opportunities
To explore speaking and sponsorship opportunities for the Global Coffee Institute events, contact info@globalcoffeeinstitute.com.
