Whether roasting specialty coffee, designing trend-setting garments, or collaborating with international artists, Kitsuné is a multifaceted creative brand encompassing fashion, hospitality, music and art. Johanna Lellouche, Director of Business Development and Operations at Café Kitsuné, speaks to Tobias Pearce about scaling the boutique café business around the world and how coffee weaves the brand’s creative elements together
First launched as a music label by Gildas Loaëc and Masaya Kuroki in 2002, who met at the formerʼs Paris record store, Maison Kitsuné’s penchant for quality and artisanal craft reflects its founders’ respective French and Japanese heritage.