Project Café Middle East 2025, World Coffee Portal’s strategic analysis of 20 Middle East and North Africa (MENA) branded coffee shop markets, shows the total region grew 11% over the last 12 months to reach 11,163 outlets. As Saudi Arabia and the UAE cement their status as key regional hubs for coffee commerce and innovation, emerging markets, such as Morocco and Jordan, are increasingly attracting investment from operators in the region and further afield
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