Are US consumers giving hot coffee the cold shoulder?

Cold coffee is now the go-to choice for many US consumers, with under-35s driving booming sales and the category fast becoming a year-round coffee shop staple

Cold coffee sales are booming in the US, with rising demand among younger consumers making the category ripe for sustained long-term growth. Boosted by large areas of the US experiencing prolonged warm weather, year-round consumption in colder winter months is on the rise, making this once relatively specialised category a key sales channel for operators.