Records broken, a Unicorn in the making and a surprise market launch: Jollibee has given the clearest indications yet of how it plans to take on the global coffee shop market
Jollibee Group started 2026 with a bold new global vision. On 6 January, the Filipino food and beverage giant announced plans to spin off its international business and list as a standalone US entity by the end of 2027.
With a mighty portfolio of fast food, casual dining and coffee chains waiting in the wings, Jollibee is poised to take on East Asia, North America and Europe with a bold new growth agenda. Could this Filipino success story become the JAB Holding Company of the East?
Its latest fourth quarter earnings provide a tantalising glimpse of a strategy that could enable it to become just that.
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