Incoming Managing Director for Finland Rami Kuusisto (left) and Löfbergs CEO Anders Fredriksson (right) | Photo credit: Löfbergs

Swedish coffee roaster Löfbergs has appointed former Paulig Commercial Director Rami Kuusisto as its new Managing Director for Finland, effective 1 September 2024.  
 

Kuusisto joins Löfbergs from Finnish confectionery importer and wholesaler Finnsweet, where he served as CEO until August 2023. Kuusisto also previously held several senior Commercial Director roles at Finnish coffee, beverage and food supplier Paulig and sales positions at packaging giant Huhtamäki and bakery firm Vaasan. 

He will succeed Kent Pettersson, who will continue in the role of Chief Commercial Officer for Eastern Markets. 

“We have had a spectacular development in Finland over the past 10 years and have laid a good foundation for continued growth. Rami’s task will be to take Löfbergs to the next level together with his colleagues, while creating better conditions to increase sales in Eastern Europe,” said Anders Fredriksson, CEO, Löfbergs. 
 

Founded in 1906, Löfbergs is one of the world's largest purchasers of organic and Fairtrade-labelled coffee and currently distributes coffee across 10 European markets under the Löfbergs, Peter Larsen Kaffe and Kobbs brands 

Finland currently contributes 10% of Löfbergs’ total sales, behind Sweden and Denmark, which account for 58% and 15% respectively. In the 18 months to 31 December 2023, the Swedish coffee roaster posted total turnover of SEK 4bn ($380.8m). 

In May 2022, Löfbergs’ outlined plans to build upon strong sales in Finland and the Baltic markets and secure new business in eastern Europe – with Poland identified as a market with ‘huge potential’. The business is planning to build a new roasting facility in Karlstad, Sweden, to facilitate an expected 30% increase in production output over the next two years.