The specialty coffee roaster will become the first Indian coffee chain to enter the Nordic branded coffee shop market with its Helsinki debut in March 2024
Roastery Coffee House’s Helsinki outlet | Photo credit: Roastery Coffee House
Roastery Coffee House will open its first international outlet in Finland in March 2024 – becoming the first Indian coffee chain to launch in the Nordic and only the second to do so in Europe.
The Hyderabad-based specialty coffee roaster, which operates seven outlets across India, laid the groundwork for its market entry with a three-day coffee pop-up event in Helsinki in December 2023. Roastery Coffee House plans to open regular pop-up kiosks in the Finnish capital in the first quarter of 2024 in preparation for its bricks-and-mortar debut.
“What started as a small venture dream to make specialty coffee accessible in India, Roastery Coffee House is now set to make global waves by creating a name for an Indian brand in Europe. Our decision to expand to Finland stems from a shared passion for premium coffee between the two countries,” said Nishant Sinha, Founder, Roastery Coffee House.
Writing on social media, Roastery Coffee House said its intention is to unite the ‘Finnish appreciation for simplicity, quality of life and great coffee with the rich Indian artisanal tradition of coffee manufacturing, brewing and warm hospitality’.
Finland has a relatively small branded coffee shop market with its three largest chains – Espresso House, Picnic and Robert’s Coffee – collectively holding a 70% share of the 245-store segment. However, the Scandinavian country has among the highest per capita coffee consumption in the world, with Finnish consumers averaging up to four cups a day.
Roastery Coffee House is entering relatively unchartered waters with its Helsinki debut, becoming the first Indian coffee chain to enter Europe since Café Coffee Day which launched in Austria and the Czech Republic in 2005 and 2010 respectively. The Bengaluru-based coffee chain ceased operating in Europe in 2019.