| Italy

Iconic Italian brands Lavazza and Lamborghini unveil new partnership

The exclusive agreement will see Lavazza coffee served at the luxury car manufacturer’s Bologna museum as well as at all of its events globally 

The partnership will showcase each brand’s products and ‘shared dedication to excellence’ | Photo credit: Lamborghini


Premium Italian coffee roaster Lavazza has announced an exclusive new partnership with luxury car manufacturer Lamborghini. 

The agreement will see Lavazza coffee served at the Automobili Lamborghini Museum in Bologna as well as at all Lamborghini events in Italy and abroad. The museum offers public tours of Lamborghini’s 60-years of vehicle production and also hosts private hospitality events.

In a joint press release, Lavazza and Lamborghini said the partnership will ‘set in motion a series of events and initiatives’ showcasing each brand’s products and shared dedication to excellence. 

“This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to continue to inspire with our shared values, in Italy and abroad,” said Antonio Baravalle, CEO, Lavazza Group. 

“We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. The partnership represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world,” added Stephan Winkelmann, CEO, Lamborghini. 

Founded in Turin in 1895, Lavazza produces more than 30 billion cups of coffee every year and is available in 140 countries globally.  

The coffee roaster is renowned for its high-profile brand partnerships, including with Disneyland Paris, and sports sponsorship deals with the Wimbledon, US Open, French Open and Shanghai Masters tennis tournaments, Australian Grand Prix, and football teams Ajax, Arsenal and Juventus

Lavazza achieved 13% year-on-year sales growth in the 12 months ending 31 December 2023 to post record €3.1bn ($3.3bn) revenues

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