Lavazza and Wimbledon continue perfect match until 2025, Starbucks and Samsung collaborate on coffee-inspired accessories for the Korean market, Notorious Café opens coffee college in Abu Dhabi and Plastic Free July focuses on Australia’s coffee cup waste
The Wimbledon Championships run from 27 June until 10 July 2022 | Photo credit: Lavazza Group
Lavazza and Wimbledon extends winning doubles team until 2025
Italian coffee roaster Lavazza has extended its partnership with British tennis tournament Wimbledon until 2025. Following two years of restrictions which limited attendance at the event, Lavazza is expecting increased footfall during the tournament at its Regent Street café, which became the company’s first Flagship Store outside Italy when it opened in September 2021. The Wimbledon Championships run from 27 June until 10 July 2022. The Italian coffee roaster also recently extended its partnership with the French Open tennis tournament until 2025.
Starbucks partners with Samsung for coffee-themed mobile accessories
South Korean electronics company Samsung has launched a set of Starbucks-branded cases for its Galaxy S22 and Galaxy Buds earphones. Available only in South Korea, the limited-edition accessories include features such as the Starbucks logo, a Starbucks receipt and latte art. Found via the Starbucks’ app and the Korean e-commerce site Naver, neither Starbucks nor Samsung have detailed plans to launch the cases in other markets.
Notorious Café launches Abu Dhabi’s SCA accredited campus
UAE-based Notorious Café has opened Abu Dhabi’s first Specialty Coffee Association (SCA) accredited campus to improve coffee education in the Middle East. Samer Mashal, Founder of Notorious, said at the launch that he hopes Notorious and the new ‘coffee college’ can become the region's coffee learning centre. The training programme at the academy offers a variety of lessons ideal for all levels of coffee enthusiasts, from home consumers to café owners. The courses will cover barista skills, brewing, green coffee, roasting and sensory skills.
Australia’s Plastic Free July launches campaign to tackle single-use coffee cups
Plastic Free July is launching a new campaign to help cafés avoid the billions of single-use coffee cups and lids that end up as landfill and litter each year. The UpCup challenge will encourage people to bring their own cup from home, swap or borrow one from cafés, or take ten minutes and enjoy their favourite beverage in-store. Coffee cups are the most common single-use items used in Australia each year.
Pavel Cardoso appointed new President of the Brazilian Coffee Industry Association
Pavel Cardoso has been elected the new President of the Brazilian Coffee Industry Association (ABIC) with the Café Sobesa Managing Partner outlining expanded consumption of Brazilian coffee as a key focus of his tenure, which will run until 2025. He said that ABIC will work to increase the exports of roasted and ground coffee in a bid to enhance the profitability of the Brazilian coffee industry. Founded in 1973, ABIC represents coffee roasting and grinding industries throughout Brazil. It currently has 672 members.