The Colombian coffee chain plans to open 60 stores in Egypt across the next five years to consolidate its presence in the Middle East and North Africa (MENA), with a UAE debut also planned in December 2023
Juan Valdez plans to open 60 stores in Egypt by the end of 2028 | Photo credit: Juan Valdez
Colombia's Juan Valdez has entered Egypt with a store in the historic city of Giza.
Egypt is the coffee chain’s first market in North Africa and adds to its presence in the Middle East and North Africa (MENA) region, where it currently operates stores in Kuwait and Qatar, and Europe, where it has ambitious expansion plans in Spain and Turkey.
Juan Valdez highlighted Egypt as a flagship market for the brand, particularly given its high tourist footfall.
The Bogotá-based coffee brand plans to open two further sites in Egypt before the end of 2023, starting with an outlet in Heliópolis in November before entering New Cairo in December. Juan Valdez forecasts it will reach 60 stores in Egypt by the end of 2028.
“This milestone is great news for all Colombians. It means that our coffee is reaching a new audience and a new market that represents an immense opportunity for Juan Valdez, since Egypt is one of the countries with the highest tourism in the world and with important investment projects. ️I am very proud of this important achievement because reaching this territory puts us on all the continents of the world, and makes visible our 100% Colombian premium coffee,” said Sebastian Mejia Salazar, Vice President Internacional, Juan Valdez.
Egypt is the fifth largest branded coffee shop market in the MENA region with more than 600 outlets. World Coffee Portal research forecasts the market will reach 830 stores by 2027.
Juan Valdez has also announced plans to open its first UAE store in Dubai in December 2023, the first of 100 planned outlets in the country.
The Colombian coffee chain achieved 39% year-on-year sales growth in the first six months of 2023 to reach Col$342.8bn ($83.4m).