Project Café Middle East 2023

The Middle East branded coffee shop market is thriving, as traditional homegrown operators rise to compete against the increased influence of ever-expanding Western chains. This report focuses on 20 featured markets from the expanded MENA region – Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine State, Qatar, Saudi Arabia, Syria, Tunisia, UAE and Yemen


In publication since 1999, the Project Café report series continues to help industry stakeholders understand the social and economic contributions of the industry and navigate changing dynamics. The series comprises major global region reports, and key national reports that deliver a comprehensive coffee shop market analysis


Project Café Middle East 2023 identifies the size of the region’s branded coffee shop market in terms of outlets and growth rates, providing an in-depth strategic examination of the current retail environment


Featuring consumer research, industry consultations, analysis of key market topics and competing operator strategies, the report unpacks key opportunities and potential future barriers to growth


Project Café Middle East 2023 will help your organisation tailor its approach to the unique demands of this market, facilitating better informed business decisions

Published 7 November 2022 - 401 Pages

-  The analysis covers the Middle East branded coffee shop segment, divided into coffee-focused chains including Starbucks, Dunkin’ & Barn’s, and food-focused chains including Krispy Kreme, Cinnabon & Mamma Bunz Cafe

-  Over 200 online surveys, consultations and in-depth interviews with leading industry insiders, decision makers and key staff

-  Over 2,000 online surveys with UAE and Saudi Arabia coffee shop consumers, conducting in Arabic and English

-  Outlet market sizing, including future growth projections, for the 20 strong branded Middle Eastern coffee shop sector​

-  In-depth profiles of major coffee-focused and food-focused operators in the Middle East, including key company and supplier information

-  Pricing analysis of major operators including cappuccino, latte, Arabic coffee and espresso beverages

For further information please contact:
Ruth Thompson
Chief Commercial Officer

+44 (0) 20 7691 8800

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