Georgia is the Italian coffee chain’s 17th market globally and fourth in Europe, following Italy, the UK and Ukraine
Cafè Barbera said the Tbilisi outlet ‘marks another exciting chapter in the brand’s global journey’ | Photo credit: Cafè Barbera
Italian coffee chain Cafè Barbera has made its debut in Georgia with an outlet in the capital city, Tbilisi.
In a short statement announcing the new store, Cafè Barbera said the ‘expansion marks another exciting chapter in the brand’s global journey’.
Café Barbera launched its first franchised store in 2004 and currently operates 40 outlets across 17 countries. The brand has a strong presence in the Middle East and North Africa, including eight stores in the UAE and four in each of Iraq and Ghana.
The Tbilisi outlet is Cafè Barbera’s third market entry within the last 12 months, following its first stores in Djibouti and Palestine in November 2022 and June 2023 respectively.
The coffee chain has 15 new stores in the pipeline according to its website, including proposed market entries in Saudi Arabia, Malaysia and the Philippines alongside accelerated expansion in the UK, where it currently operates a single store in Cobham, Surrey.
World Coffee Portal data shows Georgian branded coffee shop market currently comprises approximately 75 outlets, led by domestic café chain Luca Polare and US coffee chain Dunkin’ with 18 and 15 stores respectively. The market is forecast to surpass 135 outlets by 2028.