The Italian coffee chain grows its footprint across the Middle East and North Africa with a first café in the small Djibouti branded coffee shop market
Café Barbera currently operates 40 outlets across 16 countries | Photo credit: Café Barbera
Café Barbera has continued its expansion in the Middle East and North Africa (MENA) region by opening its first outlet in Djibouti.
The store is located close the Hamoudi Center shopping mall, a popular location in the capital Djibouti City hosting several restaurants.
Having launched its first franchised store in 2004, Café Barbera currently operates 40 outlets across 16 countries.
The Italian coffee chain’s strong Middle East presence includes nine outlets in the UAE, five in Iraq, three in Bahrain, two in Kuwait, two in Egypt, two in Morocco and one in Jordan.
The company also operates across Ghana, Somalia and Sudan in Africa, as well as Brazil, Italy, Pakistan, the UK and Ukraine.
Coffee consumption in Djibouti is widespread with approximately 20 independent cafés operating in Djibouti City.
Prior to Café Barbera’s launch, California-based Green Beans Coffee Co was the only branded coffee chain operator present in Djibouti, with a site located at the US Camp Lemonnier army base.