| Morocco

Costa Coffee poised for growth in Morocco with franchisee Goldex

Goldex Morocco is seeking to make Costa Coffee the country’s largest branded coffee chain, with plans for six new stores by September 2023 and at least 30 outlets by 2028

Goldex Morocco opened its second Moroccan Costa Coffee store in Casablanca in May 2023 | Photo credit: Goldex Morocco


Costa Coffee’s Moroccan franchisee Goldex Morocco has outlined plans to reach between 30 and 40 outlets within the next five years. 

UK-based coffee chain Costa Coffee re-entered the Moroccan market in November 2022 with a store in Marrakesh, two years after ceasing operations in the country. 

Goldex Morocco, part of UK-based Goldex Investments Group, opened a second Costa Coffee store in Casablanca in May 2023. The franchisee plans to open two further stores in Morocco’s largest city within the next three months, alongside two outlets in Rabat and one in Bouskoura. 

Dilgit Brar, Director of Goldex Investments Group, told local news agency Médias24 that the franchisee also plans to open seven additional stores in 2024 as it pursues a longer-term goal of operating 30-40 Costa Coffee stores by 2028 and become the largest coffee chain in Morocco. 

World Coffee Portal research shows the total Moroccan branded coffee shop market stands at more than 90 outlets and is forecast to reach 165 outlets by 2027. 

Led by French bakery café chain Paul and US coffee giant Starbucks, with 24 and 18 stores respectively, Morocco’s branded coffee shop market comprises solely of international chains. 

Costa Coffee operates 250 stores across nine Middle East and North Africa (MENA) countries, with the UAE and Kuwait its largest markets in the region.  

The UK-based coffee chain also re-entered Oman in 2022, via existing franchisee Alghanim Industries, and has grown to five stores across the country.  

Goldex Investments Group also operates more than 50 Costa Coffee stores in the UK.  

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