The UK-based coffee chain, which exited Morocco in 2020, has opened the first of 25 planned new stores via franchisee Goldex Morocco
Goldex Morocco plans to open 25 stores acorss Morocco by 2027 | Photo credit: Costa Coffee
UK-based coffee chain Costa Coffee has re-entered the Moroccan market two years after ceasing operations in the country.
Opened in Menara Mall, part of the high footfall M Avenue shopping parade in Marrakesh, the new Costa Coffee store is the first of 25 that franchise partner Goldex Morocco is planning to open by 2027.
Further locations in Casablanca will open before the end of the year, the coffee chain has said.
M Avenue is a popular location for coffee brands, with the venue already hosting outlets of Japan’s % Arabica alongside Morocco’s Botchi Coffee and Medley Café.
“When the opportunity to introduce Costa Coffee to Morocco presented itself, I knew immediately that it was an opportunity not to be missed. The coffee culture I experienced in Morocco definitely convinced me that setting up Costa Coffee in the Kingdom was a project that I simply could not miss. After spending a lot of time in Morocco trying to identify and understand all the intricacies that characterise this unique market, I am delighted to announce today that our first store will open in Marrakech,” said Diljit Brar, Managing Director, Goldex Investment.
Costa Coffee first launched in Morocco in Casablanca in 2014 following a franchise agreement with Fawaz A. Alhokair & Co, but closed its stores in the country in 2020.
Morocco is Costa Coffee’s second MENA region market re-entry in recent months. In August 2022, the company returned to Oman through a franchise partnership with Kuwaiti-based multinational Alghanim Industries.
Goldex Morocco is part of Goldex Group, the first UK-based Costa Coffee franchise to acquire international licensing rights. Goldex currently operates over 50 Costa Coffee stores in the UK.