| Belgium

Autogrill opens Belgium’s largest Starbucks store in Gent

The travel concession operator says its licensed Starbucks outlet at the Gent-Sint-Pieters railway station benefits from an uplifting design, with the 3,000sq ft site becoming the largest Starbucks store in Belgium

Autogrill said the ‘refined and colorful’ space embodies Starbucks’ values and ‘its passion for coffee’ | Photo credit: Autogrill


Autogrill has unveiled the largest Starbucks store in Belgium at the Gent-Sint-Pieters railway station. 

Milan-based Autogrill said the 3,000sq ft outlet is the second in Belgium’s Flanders region to benefit from a renovation, after Bruges. 

The travel concession operator added that the ‘refined and colourful’ space embodies Starbucks’ values and ‘its passion for coffee’. 

“At Autogrill, the comfort of our customers is our top priority. This is why we are so proud to be able to present today the new look design of Starbucks Gand-Saint-Pierre, which is also the largest Starbucks in Belgium. The harmony that emerges from the historic building and the new decoration, all in simplicity and colour, will encourage our customers to enjoy a truly exceptional moment,” said Stan Monheim, General Manager European Countries, Autogrill. 

Starbucks currently has 34 outlets in Belgium, 21 of which are managed by Autogrill. The travel concession operator will open a new Starbucks store in Mons station in its fourth quarter of 2023. 

Autogrill operates approximately 3,300 points of sale across 30 countries globally. Alongside Starbucks, the travel concession operator also manages licensed stores of Costa Coffee, Dunkin’, LEON, Panera Bread and Pret A Manger, as well as its propriety café chain Acafé. 

Milan-based Autogrill achieved 50% sales growth to reach €4.2bn ($4.4bn) in 2022, with European revenues rising 35% to €1.5bn ($1.6bn). 

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