The dairy alternative is now being served at 145 Waynes Coffee and Segafredo coffee shops across Tank & Rast’s German motorway service station network
A Waynes outlet at Remscheid Ost motorway services, Germany | Photo credit: Tank & Rast
Germany’s Tank & Rast has introduced Alpro Barista Oat at 145 Waynes and Segafredo coffee shops across its German service station network.
Bonn-based Tank & Rast, which currently operates 90% of concessions on German motorways, said Alpro Barista Oat ‘perfectly complements’ its premium coffee brands. The plant-based dairy alternative has been introduced with no extra surcharge.
Tank & Rast first partnered with Italian coffee bar chain Segafredo in 2003 and acquired Swedish coffee chain Waynes in February 2018. The service station operator has a total of 280 coffee outlets across its network, including licensed Coffee Fellows, Lavazza and Dallmayr stores.
The partnership empahsises increasing consumer demand for plant-based dairy alternatives across Germany’s branded coffee shop market.
Swedish coffee chain Espresso House extended an existing partnership with Oatly in May 2022 to serve Oatly Barista Edition across its European coffee shop footprint, including its 40 stores in Germany.
In September 2022 Tchibo also made Oatly Barista Edition available in its 450 German stores, albeit with a surcharge of €0.50 ($0.50). In June 2023, the Hamburg-based coffee chain and retailer announced that Alpro Barista Oat was also now available across its German coffee bars.
Additionally, sustainability-focused Coffee Fellows and US coffee giant Starbucks each removed a surcharge for dairy alternatives across their 216 and 155 outlets in Germany earlier this year.
Tank & Rast operates approximately 360 petrol stations and 400 service stations on the German motorway network. The business caters to 500 million travellers annually.