The boutique café group says it is ‘energised’ by the opportunity to scale the brand in Saudi Arabia and will open further stores in the Kingdom’s second largest city before the end of 2023
EL&N Founder Alexandra Miller said it is an ‘exhilarating time to be part of this booming era in Saudi Arabia’ | Photo credit: EL&N
UK-based boutique café group EL&N has opened its first store in Jeddah, Saudi Arabia, the company’s 25th outlet globally.
Located in the Atelier La Vie shopping and dining venue, the store features EL&N’s signature interior design, as well as its specialty coffee and bakery menu.
The company, which also operates six stores in Riyadh, said it is an ‘exhilarating time to be part of this booming era in Saudi Arabia’ and will open further locations in Jeddah later this year.
Positioned as the world’s ‘leading Instagrammable’ café, EL&N also has 11 stores across the UK, two in Italy and one in France, as well as four across Kuwait, Qatar and the UAE.
“Following our success in Riyadh, we are delighted to announce our new and first branch café in the Bride of the Red Sea, Jeddah. Saudi Arabia is one of the fastest growing F&B markets in the Middle East, it’s an exhilarating time to be part of this booming era in Saudi Arabia. Therefore, we’re proud of our presence in Saudi Arabia and are energised by the opportunity to bring many more beautiful, unique cafés opening across the kingdom,” said Alexandra Miller, Founder, EL&N.
Boosted by one of the world’s fastest growing developed economies, Saudi Arabia is one of the fastest-growing branded coffee shop markets in the Middle East.
World Coffee Portal data shows the Saudi branded coffee shop market grew 18.5% in the 12 months ended October 2022 to exceed 3,550 outlets, making it by far the largest in the Middle East.