UK-based EL&N, which promotes itself as the world’s most ‘instagrammable café’ will join a host of premium coffee shop and hospitality brands in Edinburgh’s St James Quarter
An EL&N store in Knightsbridge, London | Photo credit: via Shutterstock
EL&N has announced that it will open a new café in Edinburgh’s St James Quarter, its first UK store outside of London.
The boutique café group will join a host of branded coffee shops in Edinburgh’s retail district, including Black Sheep Coffee, Cairngorm Coffee and Starbucks, as well as outlets of Hotel Chocolat and Krispy Kreme.
“After five years of brand building in London, we are so thrilled to be opening our first café in Edinburgh just in time for the festive season! St James Quarter is the perfect location for us, located in the hustle and bustle of Edinburgh, we’ve created a unique concept that we think will resonate with our brand-new demographic in Scotland,” said Alexandra Miller, Founder, EL&N.
Founded in 2017, EL&N currenty operates 23 stores across Europe and the Middle East, including ten in London, seven in Saudi Arabia and two in Kuwait. It also has stores in Paris, Milan, Doha, and Dubai.