| Hong Kong

7-Eleven launches 7CAFÉ+HOTSHOT store concept in Hong Kong

The dual-branded store combines coffee beverages, soft drinks, snacks and hot meals from 7-Eleven’s existing 7CAFÉ and HOTSHOT brands

The new 24-hour 7CAFÉ+HOTSHOT store at the Tai Yuen Shopping Centre in Tai Po, Hong Kong | Photo credit: 7-Eleven

7-Eleven has opened a new dual-branded 7CAFÉ+HOTSHOT outlet in Hong Kong. The 24-hour store combines coffee, beverages and hot food from both brands and has been established within an existing 7-Eleven store at the Tai Yuen Shopping Centre in Tai Po, Hong Kong.
According to a press release, the new 7CAFÉ+HOTSHOT store will enable customers to ‘mix and match’ products from both brands. 7CAFÉs prodominently sell coffee, blended beverages and pastries while HOTSHOT outlets typically offer hot snacks and beverages, including milk tea, shao mais, fish balls and noodles.
US-based 7-Eleven first unveiled the 7CAFÉ brand in Hong Kong in 2009 and currently operates more than 600 outlets across the Special Administrative Region of China.
In November 2022, 7-Eleven unveiled its first 7CAFÉ within an existing 7-Eleven store at Singapore’s Jewel Changi Airport.
Founded in Texas, USA, in 1927, 7-Eleven now operates around 78,000 stores in 19 countries, including 13,000 in its native US market.
In a sign dual-branded retail outlets could be becoming increasingly attractive to multi-brand hospitality groups, US-based Focus Brands has announced it will open more than 50 dual-branded and tri-branded stores in 2023.
Focus Brands already operates 175 dual-branded Auntie Anne's and Cinnabon stores in shopping malls across the US and has indicated that the format said multi-branded sites are the future of its business.  
Focus Brands operates 6,400 restaurants, cafés, ice cream shops and bakeries across its portfolio of foodservice brands, which also includes McAlister's Deli, Moe's Southwest Grill and Schlotzsky's. 

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