The US bakery café chain is opening stores in high footfall shopping locations in both countries, adding to its strong presence in Asia-Pacific and South America
Cinnabon currently has more than 1,600 franchise locations across 48 countries | Photo credit: Focus Brands
Cinnabon will make two market entries at the start of 2023 with its first stores in Singapore and Guyana.
The US bakery café chain will launch in Singapore in February 2023 at the Raffles City Shopping Centre.
Cinnabon will join Singaporean brand O' Coffee Club, Hong Kong’s The Coffee Academics, South Korea’s Paris Baguette, and US chains Starbucks and The Coffee Bean & Tea Leaf at the shopping centre.
Seattle-based Cinnabon also operates stores in Indonesia, Malaysia and the Philippines.
Additionally, Cinnabon will also open its first store in Guyana in the Giftland Shopping Mall in Turkeyen.
The Focus Brands-owned company already has a strong presence across South America, with stores in Bolivia, Chile, Colombia, Ecuador, El Salvador, Honduras, Paraguay, Peru and Venezuela.
Cinnabon returned to the UK in May 2021 in partnership with forecourt operator EG and plans to open 150 stores at petrol stations across the country.
The bakery café chain is also expanding in Saudi Arabia with local franchise partner Innovative Union Company (IUC). The two brands announced plans in December 2021 to grow its store count in the country from 120 to 250 stores, which would make IUC Cinnabon’s largest franchisee in the world.
Founded in 1985, Cinnabon positions itself as the ‘market leader among cinnamon roll bakeries’. Primarily located in high footfall shopping malls, airports and train stations, the company currently has more than 1,600 franchise locations across 48 countries.