The US convenience retailer says the first café concept in Singapore caters to both on-the-go and dine-in consumers, supported by an enhanced coffee and beverage offering
7-Eleven is the largest 24-hour convenience store chain in Singapore, operating more than 400 outlets | Photo credit: 7-Eleven
US convenience chain 7-Eleven has launched Singapore’s first 7Café store within a 7-Eleven outlet in Jewel Changi Airport.
The café, located within a 7-Eleven store at Jewel Changi Airport, sells a range of pastries, sandwiches and Japanese onigiri products alongside an enhanced coffee and beverage menu.
New beverages include Salted Caramel Coffee, Mocha and Matcha Frappé products, alongside items reflecting Singaporean flavours, such as Banana Caramel Smoothie and Pandan Lemonade cooler.
7-Eleven hopes to cater to growing consumer demand for convenience, providing both on-the-go and dine-in options.
“At 7-Eleven, we are always broadening our horizons and creating innovative offerings for our customers. The 7-Eleven Jewel Changi store seeks to provide a first-of-its-kind mini café experience with food being served at the counter for the convenience of our customers. We have also expanded our well-loved product range by adding a slew of new options. From items highlighting the iconic local flavours of Singapore to delectable ready-to-eat food options, there's something for everyone,” said Steven Lye, Managing Director, 7-Eleven Singapore.
Founded in Texas, USA, in 1927, 7-Eleven now operates around 78,000 stores in 19 countries, including 13,000 in its native US market.
The first 7Cafe serving hot food and beverages opened in Hong Kong in 2009 and there are now more than 600 locations in the Special Administrative Region of China.
Since arriving in Singapore in 1983, 7-Eleven has grown to become the largest 24-hour retail chain in the country, operating more than 400 outlets.
In September 2022 the company boosted the sustainability credentials of its coffee offering in Australia, announcing that every beverage sold across its 700 Australian stores is 100% Fairtrade certified.