Hemro Group owns the Mahlkönig, Ditting, Anfim and HeyCafé coffee grinder brands | Photo credit: Hemro Group

Hemro Group has announced it is moving into a new ‘multi-functional’ headquarters in Zürich to enhance its product innovation and its ability to ‘build coffee knowledge’. 
 

The Swiss company, which owns the Mahlkönig, Ditting, Anfim and HeyCafé coffee grinder brands, said the building will host approximately 50 head office employees and feature a new Hemro Innovation & Technology facility. 

The site features 250sq ft of ‘creative laboratory space’ to improve the company’s research and development activities, including product development and performance testing, as well as user experience interaction. 

Hemro Group said it experienced ‘enormous development’ in 2022, realising record ‘growth for all brands and business units’ despite a challenging economic climate. 

The company cited its Anfim brand as achieving a particularly positive year, which saw the Italian coffee grinder company open its new factory in Milan. 

To accelerate its next stage of development, Hemro Group has launched a new brand identity for Anfim, defined by ‘both our technical expertise and our love for espresso and its preparation’. 

“We are very excited about the new look, representing Anfim’s transformation from a local brand born in Milan into a global brand recognised by passionate baristas from over 60 countries. The new logo and brand identity is simple, strong and memorable, and speaks for future innovations to come,” said Ziya Boro, Chief Sales Officer, Hemro Group. 
 

The rebrand follows Hemro Group’s corporate rebrand in November 2022, which the company said was a ‘visible sign’ of ‘entering a new era’.