The coffee chain, which operates 25 stores across Albania, Kosovo and North Macedonia, has indicated its expansion ito North Africa could be a step towards further international expansion
Mulliri Vjeter currently operates 25 stores across Albania, Kosovo and North Macedonia | Photo credit: Mulliri Vjeter
Albanian coffee chain Mulliri Vjeter has opened its first store in Egypt in the Mivida gated community, New Cairo.
The Tirana-based operator said the new store forms part of its plan to bring an ‘Albanian coffee experience to customers around the world' – an indication of the coffee chain’s aspirations for further international growth.
The coffee chain currently operates 25 stores across Albania, Kosovo and North Macedonia.
Mulliri Vjeter also distributes the Mulliri and Pazari Kafe Turke packaged coffee brands, which are distributed across Albania, Kosovo, North Macedonia, Greece and the US.
World Coffee Portal research found the total Egyptian branded coffee shop market comprises more than 575 outlets and is expected to reach 830 outlets by 2027.
The value-focused market is led by Cilantro Café which added 10 net new outlets last year to reach 82 stores.
Other operators present in the Mivida area of New Cairo include Starbucks, Caribou Coffee, Costa Coffee and Second Cup.