The launch marks Paris Baguette America’s first retail packaged coffee offer and will be available across the bakery café chain’s 170 US stores
Lavazza’s Paris Baguette Blend | Photo credit: Lavazza
Italian coffee roaster Lavazza has advanced its partnership with Paris Baguette America by launching Paris Baguette Blend – a wholebean packaged coffee product set to be introduced across the bakery café chain’s 170 US stores.
New Jersey-based Paris Baguette America, which introduced a ravamped store format in January 2022 to re-position itself as a neighbourhood café, began serving Lavazza coffee across its outlets in January 2023.
The partnership also sees Paris Baguette use co-branded Lavazza coffee cups and sell the Italian coffee roaster’s ready-to-drink (RTD) products in-store.
Paris Baguette Blend is the bakery café chain’s first packaged coffee offer as it seeks to harness growing US demand for premium beverages brewed at home.
“We are proud to join forces with Paris Baguette to introduce the Paris Baguette Blend, crafted by Lavazza. This collaboration not only introduces a remarkable coffee blend to the market but also serves as a testament to our shared values and the belief that businesses can make a positive difference in the world,” said Jonathan Lehr, Marketing Director, Lavazza North America, Inc.
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“This collaboration represents a natural progression of our shared commitment to quality ingredients and innovation. Our customers can now enjoy the elevated and delicious flavours of Paris Baguette and Lavazza at home with a coffee blend that harmoniously complements our diverse menu of freshly baked pastries, cakes, and more,” added Eric Galkin, Vice President and Head of Supply Chain, Paris Baguette America.
Paris Baguette is on track to reach 180 US stores by the end of 2023 and has set an ambitious goal of reaching 1,000 stores across North America by 2030.
Lavazza began trading in the US in 1990 and opened its first roasting and packing facility for the market in Pennsylvania in 2021. The coffee roaster posted total revenues of €2.7bn ($2.9bn) in 2022, including 14% sales growth in the US.