The South Korean bakery café chain will now serve Lavazza’s coffee and ready-to-drink range across its 120 US stores
The agreement will see all Paris Baguette US outlets serve Lavazza’s RTD products | Photo credit: Paris Baguette America
Paris Baguette has announced a partnership with Lavazza to serve the Italian company’s coffee across its 120 US stores.
A joint press release said Lavazza had created a ‘custom coffee programme’ for Paris Baguette which will ensure beverages remain ‘high quality’ and continue the bakery café chain’s focus on local communities.
Alongside Lavazza coffee being used for all espresso-based beverages, the agreement will also see all Paris Baguette US outlets serve Lavazza’s ready-to-drink (RTD) products.
The partnership also includes co-branded coffee cups, brewing equipment and extensive staff training on Lavazza’s ‘authentic Italian brewing practices’.
“Paris Baguette is proud to partner with Lavazza, which shares a commitment to using quality ingredients, sustainable practices and a passion for spreading joy. We're looking forward to working with Lavazza to deliver exceptional service to our customers while taking care of our neighbours, our planet and our future,” said Pete Bell, Chief Marketing Officer, Paris Baguette.
The agreement marks further expansion in the US for Lavazza.
In May 2022 the company debuted a new RTD product range in the north American retail coffee market before renewing its partnership as the official coffee sponsor for the US Open until 2025 in August 2022.
“We are excited to expand our footprint in the US through this new partnership with Paris Baguette and introduce our line of products to their loyal customer base. As a value-driven brand, we believe Paris Baguette perfectly complements our mission to create quality products while also providing real, lasting impacts within our communities,” added Camille Vareille, Head of Marketing Americas, Lavazza Group.
Founded in South Korea in 1988, Paris Baguette operates more than 4,000 stores globally. The company began franchising in the US in 2015.
In January 2023 the company announced plans to open at least 60 new US stores and sign 130 new franchise agreements over the next 12 months.